Why can't you just use the cryptocurrency (ie, Bitcoin) to do business activity? You can't grow a business without the ability to predictably pay expenses, control risk, and/or set aside funds for taxes. That makes volatile, scarce tokens unusable for real business. At the same time, it hurts every time you sell a token for fiat currencies (money issued by governments rather than software) or stable tokens don't economically drive the value of that token's treasury. ICHI makes it possible to community hodl (hold your tokens rather than selling them) your favorite token while also doing real business.